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What Apple’s Touch ID means for M-commerce
Everybody was waiting for yesterday’s Keynote by Apple and the news is finally out. Two new iPhones, the iPhone 5C and the iPhone 5S, have been unveiled and the new mobile operating system iOS 7 will...
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The Power of M-Commerce – New Zalando Campaign Launched
The growing importance of mobile commerce can’t be ignored. Today more than ever, mobile is assuming a key role in the multichannel strategy for retailers. According to a new report the percentage of...
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MobPartner returns to ad:tech NY
For the second year in a row MobPartner is attending ad:tech NY. Ad:tech is the world’s largest, most diverse digital marketing event, and New York is a strategic place to be for MobPartner. USA will...
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Mobile advertisting exploding in Latam
Latin America’s three largest economies – Brazil, Mexico and Argentina – are among the 20 countries worldwide with the highest spend on digital advertising per internet user in 2013, according to...
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Smartphone Optimization for Busy Lives
Smartphones shape our existence 24/7. Whether used for entertainment, work, shopping or banking, their efficiency puts precious time back into our busy schedules. Just how important they are is shown...
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Mobile Advertising heading East
The mobile landscape is changing shape and heading east. Everybody was waiting for the moment when China would take the lead of the mobile market – and now the long wait is over. Until 2012 feature...
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MobPartner report provides key insights into mcommerce in the US
From the rise of the ‘showrooming’ phenomenon where shoppers in store use their mobile to compare competitors’ prices before buying, to the finding that the ‘sweet spot’ for mcommerce is for goods...
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MobPartner releases a new and improved publisher Dashboard 2.0!
Today all MobPartner team is proud to release its brand new publisher dashboard. Our publishers are using our dashboard daily to discover new campaigns, access their statistics and optimize performance...
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MobPartner Launches Its Official iPhone App for Publishers!
We are thrilled to release our first mobile app for iOS. Created for Publishers who are often on the move, MobPartner’s official publisher app is essential to stay up to date with real time...
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Interview with Laurie Galazzo at AppTweak: What ASO Means for App Developers
This past week we had the chance to sit down with Laurie Galazzo at AppTweak, a Belgian startup that focuses on App Store Optimization (also known as Mobile SEO, or App Marketing). With over 1.2...
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